Posts Tagged ‘standup paddle boards’
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Saturday, July 9th, 2011
Here’s some new pics of our beautiful wood veneer SUP’s…with platinum silver, or Stratocaster green (seafoam) finish…Australian Pine wood deck, or Australian Pine wood deck and bottom…

We have had phenomenal demand…get your order into the shop now…model size and finish are subject to availability…
SPECS
MODEL# :: SUPS_STOKE96_SFM_WOOD1 :: 9’6″ X 30.5″ X 4.4″ @ 150 LTR ::
SEAFOAM WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_STOKE96_SFM_WOOD2 :: 9’6″ X 30.5″ X 4.4″ @ 150 LTR ::
SEAFOAM WITH WOOD 2 SIDES :: MSRP $1399
MODEL# :: SUPS_STOKE96_SVR_WOOD1 :: 9’6″ X 30.5″ X 4.4″ @ 150 LTR ::
SILVER WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_STOKE96_SVR_WOOD2 :: 9’6″ X 30.5″ X 4.4″ @ 150 LTR ::
SILVER WITH WOOD 2 SIDES :: MSRP $1399
MODEL# :: SUPS_MAHALO103_SFM_WOOD1 :: 10’3″ X 29.5″ X 4.3″ @ 165 LTR :: SEAFOAM WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_MAHALO103_SFM_WOOD2 :: 10’3″ X 29.5″ X 4.3″ @ 165 LTR ::
SEAFOAM WITH WOOD 2 SIDES :: MSRP $1399
MODEL# :: SUPS_MAHALO103_SVR_WOOD1 :: 10’3″ X 29.5″ X 4.3″ @ 165 LTR ::
SILVER WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_MAHALO103_SVR_WOOD2 :: 10’3″ X 29.5″ X 4.3″ @ 165 LTR ::
SILVER WITH WOOD 2 SIDES :: MSRP $1399
MODEL# :: SUPS_ONEWORLD111_SFM_WOOD1 :: 11’1″ X 30″ X 4.5″ @ 180 LTR ::
SEAFOAM WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_ONEWORLD111_SFM_WOOD2 :: 11’1″ X 30″ X 4.5″ @ 180 LTR ::
SEAFOAM WITH WOOD 2 SIDES :: MSRP $1399
MODEL# :: SUPS_ONEWORLD111_SVR_WOOD1 :: 11’1″ X 30″ X 4.5″ @ 180 LTR ::
SILVER WITH WOOD DECK :: MSRP $1299
MODEL# :: SUPS_ONEWORLD111_SVR_WOOD2 :: 11’1″ X 30″ X 4.5″ @ 180 LTR ::
SILVER WITH WOOD 2 SIDES :: MSRP $1399







Click for more pics of the 9’6″ STOKE…10’3″ MAHALO…and, the 11’1″ ONE WORLD…
These boards will be available to demo on Sunday, July 17…call the shop for email for details…
These models are also available in custom carbon…






posted by WARDOG AT 3:19 pm
We’ve already addressed the WHY part of the SUP equation…in a nutshell,
SUP = FUN (x10*nth)…
If a picture is worth 1000 words…here’s a million more reasons to standup paddle…;-)
We just had three days of 80* F weather last week…Spring has sprung!
Coming soon to an area near you…;-)
Everyday we get folks in the shop…and, phone/email…who have finally overcome their “paralysis by analysis” and have just thrown their trust to us for their big-ticket, standup paddle board acqusition, because at the end of the day you’re gonna have to trust somebody…why not choose the country’s first fully dedicated SUP store that is the market leader?…thousands of new standup paddlers have…we’ll assist you in choosing the right SUP…the first go around…there is a dizzying array of boards on the market these days…so choosing a knowledgeable, honest, and friendly shop that is fully stocked with ONLY QUALITY products is the first step towards getting the right equipment, the first time…
OUR CUSTOMERS AND QUALITY ARE ALWAYS #1…
We are a year-round, full-time, standup paddle board company…rust never sleeps…
so neither do we…;-)
We have our thumbs on it 24/7…365..so you don’t have to…
We are always on top (& outfront) of the newest trends and developments in the sport…it’s our job to take our (& your) fun seriously…
Our staff are standup paddleboard specialists…we have been into it from the beginning and continue to be the industry leaders…you get what you pay for…so, if you want the best, buy from the best…we have the best value…best selection…and, most importantly, we offer the best customer service at no extra cost…good old-fashioned, “Golden Rule” business ethics…

You can find real value in the 14′ Naish Glide in AST construction for $1599…
From production to custom…wave to fitness…race to touring…
Here’s the finished product of the eyepopping, artisanal quality North Pacific SUP’s coming out of the factory…we’ll have the finished product in hand soon…we’ll post up some high rez images in a few days…


The new Starboard blue Touch boards are the best value on the market…


Here are a few shots of the 11’2″ Blend in blue Touch…special price of $1169…





It doesn’t get more gorgeous than the TAC wood boards by Starboard…

Naish has over 21 boards in the lineup this year…we just got in the new 10′ x 32″ Naish Mana AST for $1249 and the Naish 11’4″ Nalu in AST for only $1249…we’re taking pre-orders for the 10′ x 32″ Mana soft top for $999…everybody needs one of these in their SUP quiver…

We also have the latest SUP offerings from Jimmy Lewis…Hobie…Blair…RRD (Roberto Ricci Designs)…Bill Foote Maui…and, Imagine…
You can pick your paddle board up directly from our conveniently located warehouse…here’s Mike trying the fit of a 9′ Starboard Fish in his Toyota Prius…



It’s bigger brother, the 9’8″ Fish is going to the Caribbean by boat next week…
If you can’t visit our SUP showroom and warehouses here in Santa Barbara, no worries…we ship paddle boards direct from our paddleboard warehouses all over the world…here’s a couple that we shipped to Seattle on Wednesday and they were in the hands of their new owner in less than 48 hours…
Our shipping department is unmatched in the board industry…



Double boxed and ready for shipping…

posted by WARDOG AT 8:48 am
We’ve done a number of private “white glove” SUP demos / lessons for our rock star, movie star, international radio personality, television commentator, business mogul, etc…clients…no big dealio…we offer the same level of service to our “everyday Joe and Jane” types, as well…
Brian M. drove up from Ventura County for one today…he’s a surfin’ cowboy…wears Ariat ropers…as do I…fortuitously, designed by another client of ours…

Brian has purchased a couple of Bill Foote SUP’s from us…he has the 9’10″ and 11′ models…problem is, he is an addict…;-)
Brian has counted at least 80 surfboard acquisitions in his head…for the record, I’m well into triple digits…that’s part of the reason that I own a board company…;-)
I’ve had a saying about my WARDOG fin designs, as a pragmatic and analytical recovering engineer/scientist, that you have to leave the science at the water’s edge and let the dance take over…the same holds true, I’ve also discovered, of my involvement in standup paddle board designs…compared to surfboards…there are some counter-intuitive aesthetic parameters that optimize SUP performance…
“Trial and error” R&D is very effective at getting performance enhancements out of a product…it’s also expensive…that’s why I like to work with longtime, established surfboard and sailboard shapers when designing new shapes…most of the guys we work with have over 20 years of shaping experience…and, several have over 40 years of hand shaping experience…
“Feel” is a huge part of the QUALITATIVE experience when you paddle and/or paddlesurf a SUP…
Brian is also very analytical…but, I’ve diagnosed a bit of “paralysis by analysis” in his latest quest for the “holy grail” of surfing SUP’s…
So I loaded up a portion of my personal SUP quiver and met him at a more private location to let him decide for himself what his next purchase would be…
NOTE: If you would like to do the same and can’t drive to Santa Barbara, we have had a number of clients fly into our great airport here in Santa Barbara where we have picked them up and have also provided accommodations…


If you have been paying attention to our extensive blog posts and image galleries, you realize that we no longer carry a number of SUP’s and products…times change…products become dated and some of the companies that produce them lose their focus on Q U A L I T Y…attention to detail and striving for excellence…these are standards that I have employed in over 2 decades of watersport product development…
We also feel that if you only offer one brand and are focused solely on it, you are too subjective…how the heck do you know that your brand “kicks ass” if you don’t paddle any other paddle or board?
You’ll NEVER hear me proclaim “buy this product because it kicks ass…yup, buy it just because I say so”…our QA standards are a little more stringent…I’m a scientist, I don’t believe in make believe…therefore, we don’t sell it ’round here…;-)
If you haven’t noticed, we are not in bed with any one brand…our clients value our objectivity…it helps to keep everyone honest…
We also think that offering SUP boards with click & buy links is kinda ludicrous…it’s really only for “value shoppers” that have little regard for quality, resale value, or optimal performance…etc…and, worse…greedy website shisters preying on newbie sensitivities to push their low-end crap for the lowest common denominator…most of these guys don’t even standup paddle…
SUP-posers…it’s just another in the line of sports that they are trying to exploit and pad their wallets with…chasing their tails…
We want to engage our clients in a discussion about their equipment…we’ll solve the “problem” together…you only live once…so you may as well make it count…
A few of Brian’s choices in SUP’s that he was focused on…choices are a good thang…;-)

The Starboard 9’8″ wood Fish…


This is hard work…but, it’s F U N!

Let’s try the 9’5″ x 31″ Naish Mana…

Smooth and stable…

Next up the 9’10″ Bill Foote that he already owns…good reference point…

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Checking out the hydrodynamic perfection of my new 10’6″ stinger gun design…
Ooops! Put that science back on da beach!!!

The North Pacific 8’10″ x 32″ winger swallow quad plus 1…

The 9’10 x 32″ North Pacific winger swallow quad plus 1…


Eenie meenie minie mo…lotz o’ boardz fo’ sho’…;-)

Next up is the Blair 9’7″ x 30.5″…



North Pacific custom sweet nectar…just a few of the unique offerings that we’ve had a hand in designing…

More images in this GALLERY…
posted by WARDOG AT 6:08 pm
HAPPY EASTER!
Now that Spring is truly here, we’ve been shipping standup paddleboards and SUP paddles to all corners of the country…recent shipments went to Alaska, Minnesota, Washington, New Hampshire, New York, Virginia, Connecticut, Florida, Indiana, Texas, Puerto Rico, and New Jersey to name a few…our customer’s testimonials say it better than we ever could…
Double boxed SUP’s waiting for freight pick up from our shipping department…

Of course, we’ve had a number of travelers in town for Easter picking up boards and paddles as well…Sergio from Half Moon Bay will be enjoying his new SUP today before returning home to the SF Bay Area…
Santa Barbara locals Kevin and Jason, both brought home an Easter surprise to their families yesterday…;-)

Flatwater paddling beauty…


Man’s best friend along for the ride…

The essence of standup paddling…F U N !!!



If you need any help with your SUP buying decision, we’re here to help…
We have the most experienced SUP sales staff on the planet…
Flatwater cruising to paddle racing to all arounders…to wave rippers…and everything in between…
We are a REAL SUP SHOP…not just a cheesy ecommerce site with the same generic thumbnails of boards NOT in stock…VAPORWARE…trying to sell make believe…or, a surfboard, kayak, kiteboard, or windsurf shop with a few dusty clunkers in the back that they’re trying to pawn off on a newbie…call or email us…you work too hard for your money to make a mistake…we’ll help you navigate through the maze of cheap knockoff garbage that has infiltrated the SUP market like a computer virus…
NO WORRIES…WE ARE THE REAL DEALIO!!!
OUR CORE VALUES:
QUALITY…VALUE…SERVICE…EXPERIENCE…DEDICATION…INTEGRITY…
We bring SUP’s in by the container…another one arriving this week…our inventory stays fresh…
A dedicated SUP store…with heaps of boards in our showroom, backed up by two warehouses fully stocked to satisfy EVERY discipline of the SUP paddler…

All of our SUP’s have handles…



Shop GALLERY…
posted by WARDOG AT 12:11 pm

Starboard’s evolutionary line of SUP boards RAPIDLY EXPANDS into 2009…
Building on the strengths from last year’s best selling range we have taken the steps to offer the most exciting and efficient SUP range ever seen…
We have most of the 2009 Starboard line in stock at our store in Santa Barbara to check out and demo…several models are currently available for purchase…and we have a container of 2009 Starboard product arriving in ~ 2 weeks…several of the models are getting close to being sold through before they arrive…if you want to be an early adopter or the first kid on the block with the shiny new toy, you better make sure you’re on our waiting list…
Additionally, because we’ve been inundated with numerous calls and emails about the expansive 2009 Starboard product line, we’ve put together the following info in an effort to help our clients better get their heads around this plethora of choices…sizes…models…colors…constructions…etc……you can also download a low rez .pdf copy of the Starboard 2009 catalog…

By clicking on the sample images below, you’ll be able to view more detailed info on the different models and options that will be available to you…just click on the model to see enlargement…

Introducing 4 base technologies, producing 6 actual design options, in 10 different shapes.
Starboard is also adding on a revolutionary Stand On Top kayak program with 3 shapes by Jim Drake for February shipments, our avenue into the vast kayak/canoe market begins.
Technologies
Technora: Our very lightest sandwich technology.
Complete top and bottom PVC/glass/ Epoxy Sandwich. Full EVA deck.
No mast track or strap inserts available as this is a weight conscious model.
There will be a growing demand in the market for the lightest SUP.
Sportech: Our legendary Wood SUP.
Wood deck/glass epoxy compression molding, 3/4 EVA deck.
Mast track and strap inserts available as per overview.
Tufskin: Our impact resistant range.
Available in popular Camo Blue, cool Camo black, and the rainbow colored Candy.
Glass epoxy compression molding with wood reinforcement on the deck.
Full EVA deck. Mast track and strap inserts available as per overview.
Classic Tufskin is available with the break through Star touch deck texture. Star touch, grips when wet, no more wax jobs, no EVA deck, all yellow and white.
No mast track or strap inserts and the weight reduction at 1.2 kg by also taking away the EVA deck. We expect this unique technology choice to become our best seller, as its also our price point.
Weight indications: The 9’0″ x 30″ approval boards showed the following weights:
Technora 21.1 lbs 9.6 kg
Sportech 23.1 lbs 10.5 kg
AST 23.9 lbs 10.9 kg
Classic 21.3 lbs 9.7 kg
A client on the waiting list for the 8’5″ Pocket Rocket in Technora weighed it yesterday and it came in at 18 lbs, including fins and pad ready to RIP…
We are this year due to demand delivering all boards from 11’2″ and down to 8’5″ with FCS fins. The 12’6″, 12’0″, 11’2″ and 10’5″ also will have an additional 9 inch fin to drastically improve directional stability for flat water days…and add value to your SUP purchase by providing more options…
posted by WARDOG AT 5:20 am
STANDUP PADDLE BOARD SALE CONTINUES…
GERRY LOPEZ SUP’S ARE $999 INCLUDING PAD & FINS!!!
Who doesn’t want to save hundreds of dollars on one of the popular SUP shapes by legendary surfer Gerry Lopez?!?!?!
We have a few more of the 9’6″ x 27.5″ x 4.25″ or 10’3′ x 28.5″ x 4.375″ standup paddle boards left at these killer prices…
You can prolly get GL to sign one for you at his numerous book signing engagements…



These boards are selling for $1450 at other shops…but, since we buy in container volumes and keep our overhead down, we are able to pass on
the savings to you, our valued clients…



We are the volume leader in standup paddleboarding…
Read our customer testimonials and you’ll find out why…
We have also just received new shipments of standup paddle boards from Hobie, Bill Foote, & Starboard…
We have over 80 new SUP’s in stock…with at least as many new standups due in the next couple of weeks…
NOBODY has more quality SUP’s in stock anywhere on this continent!!!
We need to clear up some rack space…score the goods while they last…
posted by WARDOG AT 8:13 am
Highly respected North Shore shaper Bill Foote (1971), personally delivered a couple dozen of his extremely popular 11′ x 28″ and 11′ x 30″ SUP’s to our shop
yesterday…
Yu Sumitomo, son of the factory owner, accompanied him…
The Sumitomo factory is recognized as only producing boards with premium quality…right down to the origami paper they are wrapped in to eliminate
swirl marks from the bubble wrap…
The boards in this delivery are sporting carbon reinforced hand holds, premium pads, double leash plugs, and fin sets that work right out of the box…
not to mention, the eye-popping finish work…all for $1399…
Pictured below is my personal 11/30 Foote (Thunderbird green) with integrated stomp pad…

We didn’t even have a chance to get these beauties stowed away before standup paddle enthusiasts descended on our shop and began opening their early
Christmas presents…;-)
Doug from Oxnard scored this puppy below…his grom son is getting a new SUP as well…


Not to worry…we’ve got plenty more
Bill Foote standup paddle boards in stock…our SUP supply is more plentiful than anyone’s…we have plenty more Foote SUP’s in Thunderbird green…
Coral red…& Yum yum yellow…




In addition to having over 80 SUP’s currently in stock, and 90 more on the way in the next couple of weeks…of course, paddles are never in short supply
at our shop…even, the extremely popular new Werner Carve and Advantage ($219)…details here…


If you prefer a lighter paddle, then we have the carbon Werner “Spanker” ($299) and the carbon QuickBlade “Kanaha” ($320)…
posted by WARDOG AT 6:58 am
Over the next couple of months Starboard will be unveiling the most extensive SUP board lineup in the world…it’s hard to keep the excitement in check because we’ve already seen, and ridden, several of the new shapes…
All I can tell you is that “YA’LL AIN’T SEEN NUTHIN YET!!!”…;-)
Here’s the new 9’8″ x 28.5″ SUPer Fish…

Not to worry…the current shapes are staying in the lineup…for good reason, too…they are already among the leading SUP shapes on the planet…combined with the top construction, you get QUALITY and INNOVATION…
Continuous product improvement is the Starboard mantra…ours, too…
That’s why we are committed to this brand, and have been for over 10 years…
We bring in containers full of Starboard standup paddle boards straight from the factory…knowing that we are getting boards that have been through rigorous QA…that adds value, to you our clients…and, you get it…thanks to you guys, they sell out in a few days…that gives us the resources and confidence to continue to provide you with state of the art boards, and stay at the leading edge of the sport…BTW, we have several more containers of boards ordered and on the way…
Starboard doesn’t hold back when it comes to board development…with a rocket scientist, a host of engineers, top world champion athletes, and the best designers on the planet…in-house testing facilities…secret testing grounds scattered across the globe…nobody comes close to touching their R&D program…
Starboard has been world market leader for years in windsurfing boards, and has quickly become market leader in SUP’s…
Starboard in 1995 revolutionized the surfing world by introducing epoxy wood veneer molded mini mals and longboards . The same year Starboard complimented their surf board range with the EVA shock deck technology and also produced epoxy sandwich boards, well ahead of the surf industry.
Starboard further was the first production brand to introduce carry handles in the SUP boards, full deck EVA, special diamond groove texture in the standing area and specialized kids boards. As an international market leader, Starboard introduces the widest offering in the sport. From the 7’2″ Kid which enables grommets to rip, to the 14’8″ Point for long distance and speed paddling.
The fish shapes in the range, the 9’0″ and 9’8″ Extremists and the new 10’5″ Crossover, are probably the World’s most progressive shapes, and drives the cutting edge of competitive SUP.
Starboard 2009 SUP Board Development
Extensive amounts of time and energy have been spent at Starboard bouncing between the Maldives, Australia and Indonesia for testing purposes and the search for the ultimate range of SUP’s.
Multiple trips to Bali, another to Sumbawa, as well as the latest one down to the edge of the world at west Java, provided a vast array of conditions to test out all the different configurations of outline Rocker volume and “V”.
From Perfect right hand point breaks, to fun size beach breaks and racetrack tubes, we experienced the broadest spectrum of conditions for testing, while also having an incredible amount of fun in the process.

Ekolu Kalama was along for the ride, experiencing the decadence of the Club Med open bar in the Maldives, to the contrary of the glory box,(enough said) at a far outpost of Sumbawa.
Starboard head Honcho and mad keen SUP rider, Svein Rasmussen was also there, never wanting to miss out on an opportunity to test all the latest toys and Johnny Hibbard from the UK came down the Maldives to provide some input as well.
It’s been a rapid learning process with modifications, new ideas and new trips coming about, constantly pushing the boundaries with what was not considered possible in the very recent past, to the current state of play and the evolution doesn’t show any signs of slowing down soon.
The boards have been unpacked, (still wet from the last trip) in the factory to already being modified and the next ticket being booked to progress from what was learned, to provide the most up to date range of SUP’s in the world.
posted by WARDOG AT 7:53 am
Here’s a few more images from our recent visit to the Channel Islands…




Hiking trips on the islands with a Naturalist added to the adventure…and gave you a different perspective than you got on the boat or standup paddle board…



This is an incredible area to standup paddle…and, to learn how to SUP…the interest level was so high that we ended up teaching the entire crew!!!



The waves in these parts strike fear in mariners, and surfers…long known for their intensity and danger…home of Shark Park “The Heaviest Wave in California”…that clip was from a film that my friend (& fellow standup paddle surfer), Greg Huglin did…click link for more…
You can also listen and see Chuck Patterson, Hobie’s SUP hellman, talk about Shark Park…
I standup paddlesurfed a lesser wave…but, it was heavy nonetheless…rocks…kelp…heaving lumps of H20…the standby skiff wouldn’t have kelped (er, uh, I mean helped…;-) much if you were trapped on the inside…and you are a long way from medical assistance…
It has been lightly surfed before…but, never standup paddlesurfed…
I dropped in on a heaver and survived…prolly won’t do it again…;-)
The pics are under wraps…but, I will share these with you…



posted by WARDOG AT 8:45 am
As you’ve seen previously on this blog, Naish has really stepped up their SUP program going into 2009…view 2009 Naish SUP brochure here…
We’ve already highlighted the slashy new 9’6″ quadfin…
Now, we’ll give you a L@@K at the new Naish 11’4″ x 30″…
Thinned out tail and nose…progressive pin tail…very lightweight…this board will cover a broad spectrum of conditions…definitely hitting the most area under the SUP bell curve…glide…stability…surfability…this puppy is going to be a huge hit across the globe…
It comes complete with the new “Eco bag”…which provides adequate protection for day trips…and minimizes packaging…pad with side ramps…and a beautiful wood veneer center fin…I’ll try and get some picks of it later today if board shipping slows down a bit…


You can find more pics of the new Naish 11’4″ in this gallery…
posted by WARDOG AT 7:48 am