We padded up one of the new Hobie Colin McPhillips SUP models today for a client going to Hawaii…

Check out the beautiful new production Hobie CFX race SUP’s…25 lbs…with, a remarkable price tag of $1749!!!
12″6″ x 28 7/8″ :: 12’6″ x 27 3/4″
More images of these gorgeous puppies in this GALLERY…
Hobie race SUP’s on the water…

Lots of fresh deliveries of boards and paddles yesterday at our paddlesurf warehouse and showroom…at the rate we’re going, this will get us through the weekend…;-)
No sooner than they were unloaded, they started flying out the door…
In addition to the Starboard Blue Touch SUP’s that are the most popular standup paddleboards in the Santa Barbara area…we received some of the 11’2″ x 36″ Avanti and the new 12’6″ x 26.5″ Starboard Surf Race…
Big piece of lumber…walk on the water softly and carry a big stick…this board’s new owner is an hombre grande…;-)
Also, received some new Hobie SUP’s…including this gorgeous seafoam green 10’6″ ATR…


Hobie ATR SUP’s are stable and nice paddlers…two attributes that make them great fishing SUP’s…there will be several fishing specific SUP’s coming down the pipe…but, in the meantime, these vid clips show what is capable…
Here is a killer vid clip of Jared Lane hooking a thresher shark on his Hobie SUP off of San Diego…what the ???? is he thinking?
Mish has become a legendary SUP fisherwoman…
Here she is snagging a 35lb white sea bass off of San Diego…

Hobie’s Mark Johnson (shaper) and Colin McPhillips (team rider) visited us today to show off the new line of Hobie SUP products…
BTW, Colin McPhillips is a three-time world longboard champ…and, is already gaining success on the SUP racing circuit with very little training or experience…
— Photo Courtesy Sean Douglas / Hobie
Colin is currently working with Hobie shaper, Mark Johnson, on 3 signature high performance Stand Up Paddle surf models, and 3 signature Hobie Surfboard models shaped by legendary Hobie shaper Terry Martin…
These are some of the shapes that will be offered as production boards…available this Spring…
Here is Hobie’s new production race board…clean and fast…fast…fast…
Pricing is very attractive…
Colin McPhillips “CM Ultimate” models are $1199/$1249…
Sumos are $1249/$1299…
Race Elite PFX is $1749…YOWZA!!!

We offer you a few more choices in standup paddle board selection since the days way back in 2006, when we offered you the world’s first production epoxy molded SUP’s in two sizes and two colors…
The 2010 Naish SUP line has expanded to 21 boards…and the Starboard line in 2010 will be at least 27 wide…with 4 construction choices…
We are starting to see lots of “paralysis by analysis” when it comes to selecting a standup paddle board for you or your family…we are the experts in this field and WE’RE HERE TO HELP!!!
We’re the #1 standup paddle board store in the country…our expert staff makes it easy for you…when you are ready to purchase a SUP, you’re gonna have to trust someone…fact is, thousands of folks have trusted us to help them…we have a proven track record of over 10 years of providing great customer service…
Simply call us toll free 888.805.9978 or email i n f o @ s u r f i n g s p o r t s . c o m…there’s a link at the bottom of every page on our site…you’re welcome to come visit our shop if you can get to beautiful Santa Barbara…we’re open every day 10 – 5 PDT…we’ll get your SUP buying decision sorted out for you in no time…then you’ll be smiling for miles…just like these happy customers…
We have the best selection…best value…and the bestest and most knowledgeable service of standup paddle boards and paddles on the planet…we’ve shipped SUP’s to all 50 states in the country…our shipping experts are the best in the business…
We have a real store staffed by standup paddlers…we host free demos, offer lessons, host standup paddle races, and are involved in the community…
Please remember that you get what you pay for…don’t fall for the newest scourge that we’ve seen lately of the dozens of cheesy SUP websites popping up with no storefronts shilling cheap SUP knockoffs…boards are not created equal…construction technology does matter…

A few snapshots and customer testimonials from THE STOKE FACTORY…
Anna is stoked with her new Starboard 9′ Fish…
Ready to roll with the inflatable HandiRack…
Meanwhile…Doug in New Jersey is scoring a new Hobie 10’2″ Chuck Patterson Stinger wave ripper…Mango with yellow gold camo pad…SWEEEEET!!!
Here’s mine…nice rocker and volume distribution…
Getting ready to install the yellow gold camo pad on a client’s Starboard 10’5″ Drive in Classic construction…
Same board with a blue pad installed for Philip from Ventura…
Ship ‘em in…ship ‘em out…seems like everyday is Christmas at the Standup Paddle Sports stoke factory…
Lots of people drop into our store to buy their paddleboard direct from our paddleboard warehouse…we have well over 100 of the best standup paddleboards in stock, and more on the way daily…

Check out these black beauties that Hobie shaper, Mark Johnson, delivered to our shop today…identical to the board that Chuck Patterson won the Battle of the paddle on…
We’ll have more info shortly…this board will be the production 12’6″ shape that Hobie is going with for 2009…we have the kewlest Hobie SUP surf trunks…paddling jersies…tshirts and hats…

Our resident artiste, Rob Heeley, just finished up another of our new tshirt designs…Kewl, huh?
Speaking of kewl…here is Kamiah’s new customized 12′ Hobie…her favorite paddling and surfing board…
Click image below for gallery of Kamiah on Molly’s 12′ Hobie…
We just got our Stand Up Paddle Sports (SUPsports) racing stickers…
All of our team’s SUP race boards will be sporting them…
The Gerry Lopez SUP Sale Continues…
