Focus SUP Launches The FSB Family “Boards For All Reasons!”

UPDATED 1/1/2015
As of 1/1/2015 StandUp Paddle Sports® IS NO LONGER UNDER A LICENSING CONTRACT WITH FOCUS OR BODY GLOVE SUP…
If you would like to discuss a mutually synergistic opportunity to distribute our high quality SUP products, we’d like to hear from you…please use the email link below to open further discussion(s)…

Click for dealer inquiries…

LOS ANGELES, CALIFORNIA – JUNE 15. 2016

STANDUP PADDLE SPORTS, LLC (“SUPS”) AND FOCUS SURFBOARDS, INC. WISH TO ANNOUNCE THE SETTLEMENT OF THEIR FEDERAL DISTRICT COURT LAWSUIT IN THE CENTRAL DISTRICT OF CALIFORNIA, CASE NO. LA CV1508467 JAK (JCX), WHICH INVOLVED INTELLECTUAL PROPERTY AND BREACH OF CONTRACT CLAIMS.

AS PART OF THE CONFIDENTIAL SETTLEMENT, THE PARTIES WISH TO ANNOUNCE THAT STANDUP PADDLE SPORTS MAKES HIGH QUALITY PADDLE BOARDS USED THROUGHOUT THE WORLD BY WORLD CLASS ATHLETES, WHICH BOARDS HAVE BEEN USED IN PADDLEBOARD COMPETITIONS, INCLUDING THE PAYETTE RIVER GAMES IN 2015.

THE PAYETTE RIVER GAMES SHOWCASED THE WINNING QUALITIES OF STANDUP PADDLE SPORTS BOARDS. THE WINNER OF THE PAYETTE RIVER GAMES COMPETITION GAMES WON FIRST PLACE USING STANDUP PADDLE SPORT’S BOARDS.

THE PARTIES WILL CONTINUE TO SUPPORT AND SUPPLY THE PADDLING COMMUNITY WITH HIGH QUALITY PRODUCTS FROM COAST TO COAST; AND LAKES AND RIVERS IN BETWEEN, AND THROUGHOUT THE WORLD.

THE WINNER OF THE PAYETTE RIVER GAMES MO FREITAS SAYS: THE SUPS ONE WORLD BOARD IS A REMARKABLE BOARD AND ONE OF THE FINEST ON THE MARKET.

As Focus SUP heads to the trade shows Outdoor Retailer and Surf Expo we are proud to announce the FSB Family of SUP brands, “Boards for all Reasons”.

The Focus FSB family now includes it’s founding brand Focus SUP but now joining the group and launching at Outdoor Retailer are Stand Up Paddle Sports SUP, Surf Diva SUP and Body Glove SUP.

FOCUS SUP:

The Focus SUP designer and SUP advocate Nitzan Benhaim lives stand up paddling every day and with his SUP line of boards developed in the waters of Hawaii since that late 2000’s, has built a range that you can surf, race or just cruise.
Nitzan has just ended a journey down the East Coast, with the latest Focus SUP’s, battle tested from that trip, he and the Focus SUP Sprinter will be in Salt Lake City for Outdoor Retailer.

www.focussup.com

STAND UP PADDLE SPORTS SUP

Historically, Stand Up Paddle Sports SUP is one of the original SUP brands launched in the early 2000’s by one of the pioneers of stand up paddle culture Warren “Wardog” Thomas.
“Wardog” and his wife Debbie started retailing SUP’s in 2006 and opened the first fully dedicated SUP retail location in Santa Barbara a year later, which today is one of the SUP industry’s most influential retailers.
He’s seen it all and that knowledge reflects in Stand Up Paddle Sports SUP line of state of the art designs.

www.paddlesurfing.com

www.surfingsports.com

www.supsports.com

SURF DIVA SUP

The Surf Diva girls, Izzy and Cojo Tihanyi bring the female flavor to the world of SUP with creation of Surf Diva SUP. Izzy is an avid SUP’er , paddling almost every day with the students in the Surf Diva Surf and Standup School in La Jolla, she has paddled almost everything and will bring that knowledge to the design table as we develop a range of SUP’s built specifically for women.

www.surfdiva.com

BODY GLOVE SUP

With sixty years in the surf/action sports Body Glove “The Ultimate Water Sports Brand” brings it’s historic brand strength to the FSB family.
In conjunction with Focus SUP designer Nitzan they have developed a focused line built for fun and cruising with a clean graphics package and a special 60th Anniversary board personally endorsed by Body Glove founder Bob Meistrell now in his Eighties and still active within the company.

www.bodyglove.com/sup

See you in Salt Lake City for the OUTDOOR RETAILER July 31st, 2012 for “Demo Day” and then at Surf Expo September 6-8th, 2012 in Orlando.

For More Info Contact:

Doug Anderson doug@focussup.com

Peter “PT” Townend activempire@aol.com

About Focus SUP:

Focus SUP was established by Jacob Benzvi, Nitzan Benhaim and Tal Meirovitz in late 2008 with the idea of designing the best SUP boards. Designed in Hawaii, Focus SUP boards are sold worldwide.

Since it’s humble beginnings Focus SUP has evolved into FSB Inc. with it’s four lines FOCUS SUP, STAND UP PADDLE SPORTS, BODY GLOVE SUP and SURF DIVA SUP, providing “Boards for All Reasons” to the marketplace.

We are really stoked to partner with the Focus, Diva Surf, and obviously, the Body Glove ohanas…WOW…an international surf-based company celebrating their 60th year
anniversary
!!!

Our core values are in alignment…honesty, integrity, R E S P E C T, and quality…the cornerstones for building any successful relationship or business…

We think that we have a powerhouse team of like-minded, hard working, fun loving pioneers assembled for this project…where, each of the individual pieces are strong…and, the collective whole of the group is even stronger than the sum of the individual pieces…

By utilizing the power of this synergy, we will be able to achieve results that far exceed each of our expectations…giving people all over the world the opportunity to enjoy our products designed and built with the highest quality, performance , and value on the market…

STOKED FOR LIFE

www.stoked4life.com

www.stokedforlife.net

WARDOGFocus SUP Launches The FSB Family “Boards For All Reasons!”