Postcards from Paradise




Here’s a few more postcards from paradise…SUP in Mexico… It was Deb’s B-day…right after Valentine’s day, so I treated her to some pretty posh digs…a 2nd floor master suite near some good paddling and a couple of nearby surf spots…she deserves it after some of the places we’ve stayed in over the last 30 years of mainland Mexico trekking…;-) Deb …




WARDOGPostcards from Paradise

Two Tickets to Paradise




We left snow on our local mountains and cool ocean temps to get a little R&R in Mexico… The surf has been small and fun…warm water, hot sun, and cerveza frio…so no complaints…




WARDOGTwo Tickets to Paradise

Carbon Jammer WIP




A few more shots of work in progress on the new carbon “Jammer”…almost there…still more touch up…but, we’re getting excited! Adding a red pinline to spark it up…pricing for the brushed carbon SUP’s will be $2095…includes best quality pad, bamboo fins, and leash…compare to Asian production carbons at $2699 without leash and bamboo fins…naked cost for board only is $1850 …




WARDOGCarbon Jammer WIP

Valentine Paddle Boarding




The day started off with an amazing sunrise…the colors were getting washed out by the time I took this shot with the P&S…but, you can kinda tell how how gorgeous it was… Lots of valentine paddlers showed up today…super fun…a couple of highlights until I can get a gallery up… One of our great warm fuzzies is helping others get …




WARDOGValentine Paddle Boarding

Free SUP Demo




Our special Valentine’s week SUP sale is underway…look for killer deals on heaps of clearance and lightly used SUP’s… We’ll also have a huge yard sale Saturday and Sunday with lots of boards looking for a new friend to share the water with on display…find your sweetie a gift that will keep on giving…and, don’t forget about our gift certificates…sure …




WARDOGFree SUP Demo

All You Need Is







WARDOGAll You Need Is

Carbon Jammer




A few shots of work in progress on the new carbon “Jammer”… Of course, we are still doing regular epoxy glass Jammers with killer retro paint jobs…here’s one that recently went to a client in Florida and an initial report…STOKED!!!




WARDOGCarbon Jammer

Ride the Tide




Annie, the shop SUPervisor, has been watching lots of boards come and go lately… A Malibu client is taking this Starboard carbon 8’10” Wide Point to Fiji… Paul just got back from Fiji and is taking this Starboard Silver 8’5″ Pocket Rocket home to Hermosa Beach… A Starboard carbon 9’8″ Pro gets added to this Central Coast client’s quiver… Here’s …




WARDOGRide the Tide