Amundson Hawaii SUP’s




The 2010 John Amundson Hawaii designed SUP’s have arrived…and, were immediately adopted by new owners…barely had time to snap a couple pics of the last 11’6″…we have more of them and the 11’3″ models on the way… These are high quality Cobra factory built boards… Specifications: 11’6”L x 30”W ; 212L, ~30 lbs,  MSRP $1095 Detailed Info: For those in …




WARDOGAmundson Hawaii SUP’s

Imagine SUP’s




We’ve been getting a number of questions regarding the line of Imagine SUP’s that we carry… Here are a few pics of the 9′4″ x 31″ x 4.85″ Chopper… Here is another cutting edge shape…Imagine Enigma…9′6″ x 30″ x 4.5″ … Here’s the Imagine 9’9″ Wave Rocket…also, available in 2-piece model… Imagine 9’9″ Wave Rider…9′9″ x 29″ x 4.5″…




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Jimmy Lewis Striker




I had the pleasure of riding the new 9’5″ x 31″ Jimmy Lewis “Striker” a few weeks ago at an out of the way reef break up the coast a bit…it lived up to the hype that several local Jimmy Lewis aficinados have been saying…stable…nice paddler…and, very responsive to foot steering…not to mention the build quality… You’re gonna be seeing …




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Starboard 2010 Free Race SUP’s




The eagerly anticipated new 2010 Starboard production race SUP’s are starting to show up at the shop… We barely had one unwrapped (31″ Free Race) and photographed before it flew out of the shop in a blur… Here’s a 29″ Free Race… They will come with new bamboo race fins…but, we are matching them up with the new Future Fins …




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Coreban SUP’s :: Smash Hit




The new Coreban SUP’s were a huge hit at our Goleta Beach demo last weekend… Thanks to Linus for his hard work… It paid off with orders placed by many stoked standup paddlers…restocking the shelves… These new SUP’s were flyin’ out the door…no wonder… Performer 9’6″ $1199…Rockett 10’6″ $1249…Cruiser 11’6″ $1330… Cobra factory built boards…lightweight carbon center fins…and, a bag!




WARDOGCoreban SUP’s :: Smash Hit

Goleta “Goodland” SUP Demo




“Monkey” and “Molly Claire” holding down the fort at the beach on a gorgeous day in Goleta “The Goodland” for a SUP demo…a BBQ and standup paddling with our friends… It’s all about the STOKE! First time SUP surfing…Starboard “Big Easy” makes it easy peasy…;-) More images in this GALLERY…




WARDOGGoleta “Goodland” SUP Demo

Quality Matters




SUP DEMO :: SUNDAY MAY 2 :: NINE – NOON GOLETA BEACH WEST END :: BRING YOUR OWN PADDLE :: BYOP In this era (error…;-) of cheap knockoff import SUP boards being built by POSERS that don’t standup paddle, do demos, lessons, events…host races…INNOVATE…etc… QUALITY MATTERS… STARBOARD = INNOVATION + QUALITY… We manufactured the first molded epoxy sandwich SUP’s in …




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New Handcrafted North Pacific SUP’s




Just received a couple of killer new handcrafted waveriding North Pacific, quad plus 1, double wing round pintail SUP’s…it’s been blowing like stink lately, so the Spring conditions have been torn up and sloppy with size…perfect to test the stability of these new babies… More views of these handcrafted SUP’s in this GALLERY… We have a few more in stock, …




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