Stoked For Life :: Paddle With Purpose

Stoked For Life (TM):: How’s the new decade treating you so far? It’s all good ’round these parts…still getting great surf…and, Spring flowers popping up all over… Just based on the number of standup paddle boards and SUP paddles that we have been getting our local clients hooked up with…add, to that the numbers that we have been shipping to …



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North Pacific Surfing SUP's

After a killer paddlesurf sesh today, rising swell and no crowds…I got back to the shop to find out that we had just received the latest iteration of the handcrafted North Pacific surfing SUP’s that you have been following the last couple of weeks from the factory…dang the luck…;-) Here’s the 9’5″ x 30.5″ x 4.5″ double wing roundpin…and, the …



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Kai Lenny Wins Sunset Beach SUP Pro

— Photo Credits: Darrell Wong and Bob Bangerter 17-year old Kai Lenny from Maui. Photo: Hank Foto 1st place prize…three thousand smackers… — Photo Credits: Darrell Wong and Bob Bangerter Congrats to Naish team rider, 17 year old Kai Lenny, for taking down the world’s best standup paddle surfers at the Sunset Beach SUP Pro…Maui teenager standing tall Lenny, 17, …



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If Not Now…When?

We’ve already addressed the WHY part of the SUP equation…in a nutshell, SUP = FUN (x10*nth)… If a picture is worth 1000 words…here’s a million more reasons to standup paddle…;-) We just had three days of 80* F weather last week…Spring has sprung! Coming soon to an area near you…;-) Everyday we get folks in the shop…and, phone/email…who have finally …



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1st Annual Punta Sayulita Longboard & SUP Surf Classic

We’re stoked to be one of the sponsors of the 1st Annual Punta Sayulita Longboard & SUP Surf Classic…click on event poster below for event website… Taking advantage of the great swell that Sayulita and the surrounding area has been experiencing this year, our friends have organized the 1st Annual Punta Sayulita Longboard & Stand-Up Paddle Classic, April 17-18. The …



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North Pacific Home Grown SUP's

We’re down the home stretch for those of you following the construction process of the next batch of artisanal quality North Pacific SUP’s coming out of the factory…we’ll have the finished product in hand next week…let’s do the math… THREE WEEK TURNAROUND TIME!!! That’s unheard of in the surfboard industry…even if you are a “team rider”…unless, you’re a big time …



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Valentine's Day SUP Demo :: Spring Has Sprung

WOW!!! Spring is in the air…quite the perfect day…80* air temps…you can smell that the season is changing…prolly really good news to those friends of ours still shoveling frozen water in their driveways…;-) We have a couple of sharp new beach demo canopy popups… Tami paddling the new Jimmy Lewis “Slice”… The 12’6″ Starboard Pin… The 12′ Naish “Glide”… Carrie …



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The Shark is Back in Santa Barbara

We’re stoked to be representing the 2010 lineup of Jimmy Lewis SUP’s…As many of you may remember, we imported containers of Jimmy Lewis SUP’s straight from the factory…hundreds of the Jimmy Lewis 11′ x 30″ All Arounder SUP’s ended up in the hands eager standup paddlers…back in the day…this was right after Sean Ordonez and myself introduced the world to …



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2010 Hobie SUP's

Hobie’s Mark Johnson (shaper) and Colin McPhillips (team rider) visited us today to show off the new line of Hobie SUP products… BTW, Colin McPhillips is a three-time world longboard champ…and, is already gaining success on the SUP racing circuit with very little training or experience… — Photo Courtesy Sean Douglas / Hobie Colin is currently working with Hobie shaper, …



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Starboard 2010 Avanti

UPDATED 9/21/2015 We have developed many newer and better production SUP options for bigger paddlers… We just built this custom vacuum bagged bamboo veneer, double stringer, 11’6″ x 40″ @ 301 liters, Hammer SUP model with extra PVC reinforcement in the standing area, for a big guy that’s 6’4″ 370#, who will be paddling it in Pennsylvania…it came in under …



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