Custom Made USA SUP’s

We love building custom Made USA SUP’s for our clients…

California Series Custom SUP

All of our refined SUP production models…as well as our other shapes not currently being produced in quantity, are available as custom made USA SUP’s…of course, these sizes can be tweaked and customized exactly to your specification & fashionista taste buds…;-)

Whether it is personalized graphics, sizing tweaks, or any other element of a board design…we can help to get it dialed in just for you individually…

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You can download our custom SUP order form here…and, get started designing your personalized SUP board today…

Here’s a few that we have been working on recently…


WaveWalk Standup Fishing Kayak

We are an authorized dealer for the patented WaveWalk standup fishing kayak…and, have the W500 & W570 kayaks in stock…

wavewalk sup7 1024x768 WaveWalk Standup Fishing Kayak

3D animation virtual tour of the Wavewalk 500, which is the world’s most stable fishing kayak. This short video shows the basic structure of this patented boat, its roomy and comfortable cockpit, and the huge, dry and easily accessible storage space in its twin hulls.

What’s a W Kayak?

W is a name given to a patented invention recognized as a new type of watercraft.
Since it is lightweight and narrow enough for its passengers to propel with kayak paddles, the US Coast Guard (USCG) classifies the W as a kayak.

The W features two full twin hulls joined by a central structure dubbed Saddle, which is
similar to the saddle of personal watercraft (PWC), also known as jet-skis.
Unlike common catamarans, the W’s cockpit offers passengers to sit or stand with a leg in each hull.

Unlike common kayaks, the W does not force its users to sit in the non-ergonomic L-position, with their legs stretched in front of them. Instead, the W offers to ride its saddle in a naturally comfortable, stable and powerful posture…W passengers can also stand up anytime they want, lay down on the saddle and stretch their back, or sit in a more relaxed posture.

The W kayak’s unique combination of improved stability, ergonomics and hydrodynamics offers its users unrivaled performance when they paddle with either kayak or canoe paddles, as well as when they motorize it with electric motors or with powerful outboard gas engines.
Models from the new W570 series come ready for offshore motorizing, which gives them an advantage over small micro-skiff and other car-top motorboats.

The patented twin-hull Wavewalk is stabler than any kayak, and it enables you to paddle and fish standing comfortably and in confidence
It is totally back pain free…
The W500 & W570 offers you a bigger and drier storage space than any kayak does…
It’s easier for anyone to paddle even if they’re big, elderly or not in great shape.
It tracks perfectly in strong wind, and it keeps passengers dry even in choppy water.
Mobility? With this new craft you can launch, go, fish and beach where others can’t…
Solo or tandem? You get both, and sometimes more…
The W500 & W570 delivers unrivaled performance in paddling, fishing and motorizing…

Standup paddling the W kayak…

Best value: This new watercraft is more versatile and user friendly than kayaks are, and it doesn’t require that you spend money on costly accessories…
The WaveWalk weighs just 60 lbs, and it’s easy for one person to carry and car top.

Unrivaled in paddling, fishing and motorizing…

The world’s most stable fishing kayak, even stabler than kayaks equipped with outriggers.
The only comfortable kayak, offering you the riding position and various additional positions, so you can avoid leg and back pain, fatigue, and getting wet.
The easiest kayak to paddle. It’s narrower than other fishing kayaks, tracks better in strong wind, and requires no rudder – ever.
The only kayak offering real-world, true stand-up paddling and fishing in safety and confidence, plus a 14.5″ high saddle to help you regain your balance if you lose it.

The world’s most mobile kayak lets you to launch, paddle, fish and beach where other kayaks won’t go.
The roomiest kayak, offering several times more storage space than any other kayak, and room for a second adult passenger on board, or two children.
The driest and most versatile kayak out there, for any weather and water condition including cold water, shallow water and the ocean surf.
WaveWalk offers you both best performance and best value since you have to purchase no special car-rack, rudder, seat, outriggers or trailer.
The most effective and easiest kayak to motorize, and the only one that performs as a personal, portable car-top micro-skiff.


Total Length: 136″ (345 cm).
Total Width: 29″ (73 cm).
Hull Width: 8″ (20 cm) in the cockpit area.
Saddle Width at Bottom: 12.5″ (32 cm)
Internal Hull Length: 136″ (345 cm) available for storage.
Cockpit-Opening Length: 72″ (183 cm). Internal cockpit space is longer, in the hull tips.
Cockpit Height: 17″ (43 cm) from the bottom of the hulls.
Saddle Height: 14.5″ (37 cm) from the bottom of the hulls.
Weight: 60 lbs (27 kg) without added accessories.
Storage Space: 8.8 cubic ft (66 gallons / 250 liters) of internal, dry, always accessible storage space, inside the cockpit, two hulls, and 4 hull tips.
Internal Volume: 117 gallons (15.7 cubic feet / 444 liters).

WARDOGWaveWalk Standup Fishing Kayak

One Stop SUP Shop

Feeling gifty?
Our brick & mortar store has always been a “one stop SUP shop”…now that the holiday gift giving season has rapidly come upon us, we want to highlight a few of the killer nifty gifty products that we stock in our store and are also available in our online store, in addition to all of the boards, paddles, fins, bags, and other SUP accessories that we manufacture…

Gift Certificate / Store Credit:

How can you go wrong with letting your loved one(s) pick their own gift?
They really don’t want another fugly sweater and/or fruit cake…or, a tie or cologne…trust me on this…;-)

If your loved one(s) have never standup paddled, our SUP lessons are the perfect life changing gift that keeps giving…Stoked For Life ®

sups gift cert1 1 One Stop SUP Shop

You decide how much to enter…
When you order a Gift Certificate/Store Credit from us you will have the option of sending it to yourself or to a special someone…

You or that special someone will receive a unique Smart Coupon code that can be clicked on to apply towards payment for any product listed in our online store, or used in person for any product(s)at our brick & mortar store in Santa Barbara…

Waterproof iPods:

We have been standup paddling with music since 2005…and, we have cherry picked the two best available waterproof music options for you guys…

The Underwater Audio waterproofed iPod Shuffle and the X-1 Interval waterproof case and standard iPod Shuffle…

These fourth generation 2GB Apple iPods are gonna put more stoke in your every stroke…

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x1 Interval Swim Solution One Stop SUP Shop

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The previous blog post pretty much highlighted the awesome capabilities of having your own robotic cameraman…
We have the SOLOSHOT2 in stock…
Everybody quickly gets tired of the same GoPro footage angle…now, you can mix in some footage shot from land to make your movies more interesting…

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Handirack Inflatable Roof Rack:

The only viable and secure soft rack solution for SUP’s…we have personally put these to the test in several foreign countries off road…
The only way to travel with boards on the car roof…

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Lockable Board Straps:

We stock the 11′ & 13′ Kanulock and the 12′ and 15′ Steelcore locking board straps…

Anybody that straps anything of value, like your beloved SUP(s) to their car, truck, van, or motor home owes it to themselves to buy a little more peace of mind…these are INDUSTRIAL security devices…

Just 5 minutes at a roadside cafe, beach or parked somewhere and your expensive SUP equipment is GONE!
With regular tie-downs anyone can walk up to your car and take your board within 10 seconds, without any tools and without attracting any attention.

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Kanulock Sup Clark Kent 2 One Stop SUP Shop

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Krypt Surf Mats and ERS4 Swim Fins:

One of the funnest alternatives to SUP surfing is mat surfing…a Krypt surf mat and a pair of ERS4 swim fins is all you need…
Pack one on your next surf trip…or, keep one in your car for hopping into the water at a spur of the moment before, after, or during your daily commute to work…your boss will wonder why you smile all of the time…;-)

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Body Glove Belt Pack PFD:

Give the gift of safety with a Body Glove Belt Pack PFD…your loved one won’t even know it’s on…until they need it…it’s also a Coast Guard requirement in many locations…will save an expensive ticket…

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U.S. Coast Guard Approved Type V Flotation
29lbs of buoyancy
Recommended for Adult use
Manual (ripcord) Activation for CO2
33 gram CO2 cylinder includes safety whistle
Ripstop nylon outer shell for added durability
Adjustable 1-1/2″ woven belt with quick release buckle
Front zip pocket for added storage
PFD storage flap with Velcro closure
Inflatable PFD Size: Adult (chest size 30″-52″)

We have lots more cool goodies in stock…SUP Sports® board bags, paddle bags, paddle covers…Hobie polarized sunglasses, SUPreme SUP specific wetsuits, Hyperflex booties, Mahiku Activewear…our own killer line of high quality SUP Shwag…iconic logo t-shirts, embroidered thermal lined hoodies, jackets & hats…etc…



We have the new SOLOSHOT2 robotic cameraman in stock…BUY NOW

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film yourself… automatically

Film yourself from up to 2,000 ft. away without relying on a second person.

SOLOSHOT2 puts you in control so you can capture what you want, when you want, every time. Improve your skills or share that epic moment – no worries, no hassles and no bathroom breaks!

Simply attach your camera, pair the Base & Tag together and SOLOSHOT2 will automatically pan & tilt your camera to to keep you in the shot.

Check out the SOLOSHOT2 Camera Controller Accessory for Automatic Zoom* tracking and to send record/shutter commands right from your Tag.

Pair your Tag to multiple Bases to film yourself from multiple angles simultaneously. Pair multiple Tags to a single Base to film your friends too and it will automatically track the closest, fastest or whoever pressed their Tag’s “follow me” button. You can even combine multiple Bases and Multiple Tags to film events!

Battery Life – Up to 8 Hours Base, 4 Hours Tag.

This was my initial user experience with the new SoloShot2 robotic video camera controller…took a couple of sessions to dial it in…but, if you follow the cheat sheet correctly it all should fall into place…it started out in low lighting conditions early in the morning…but, you can see how I figured out how to clean up the focus as the session goes on…

I am using the new Sony AX100 4K vid cam…so, getting use to a couple of pieces of new technology and their hand shake protocols…plus, riding my Wardog designed 7’10″ carbon Jammer in small, weak, waves…loved the dolphins cruising by at 7:10!


Soft Top SUP’s

We now have a soft top version of our very popular Hammer SUP model for only $999…BUY NOW

Please don’t even think about buying a no name…no shape…soft top SUP at KOSTNOTSOSMART or some other BIG BOX megalith until you check these out…;-)

sups soft tops montage Soft Top SUPs

Phenomenal glide, stability, maneuverability and build quality…not to mention value pricing…the best soft top SUP we have ever paddled…

These soft top SUP’s are 8’11″ x 33″ @ 165 liters and 9’5″ x 34″ @ 185 liters…weights at 24#-25#…

This is the perfect family, dog, school, and/or rental boards…heck, it’s a perfect board…PERIOD!

Highlights include the same hydrodynamically efficient deep concave bottom design as on our carbon Hammer version…not totally flat with zero bottom contours like every other soft top that we have seen…this is a regular epoxy SUP with a high quality soft top treatment…

Futures side boxes…not bolt-thrus…
GoPro plug on the nose…
GoreTex vent valve
Ergo handle…
2+1 fin set…
Compact volume distribution…
Lightweight for their size…5#-6#(+) lighter than other soft tops at this volume…


Mallet SUP

Short Mallet SUP

A new 7’6″ Mallet is born…this is our latest iteration of a new short board SUP design…

Building on the success of our Jammer and Hammer SUP models…we are now introducing the Mallet SUP

Compact volume distribution…parallel rails…low rocker…lowered swing weight in the nose…large sweet spot…beveled tail for more efficvient H20 release…fast bottom…SUPer stable…ride this board 12″+ shorter than what you previously had thought possible…

sups wd mallet Mallet SUP

The Mallet SUP is a very stable, fast paddling and fast surfing short SUP, very “fish”-like…that also tracks well…lightweight and responsive…


November Surf Session to Remember

November surf session to remember…some killer shacks this morning on the carbon 7’10″ Jammer

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WARDOGNovember Surf Session to Remember

Happy Veterans Day


Here’s a salute to all of the service men, women, & dogs who protect our homeland and have put their lives on the line…standing up for our freedom…generation after generation…10% military discount on everything in our store…we are open today 10-5 PST…

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WARDOGHappy Veterans Day

SUP Board Bags

A new shipment of our high quality SUP board bags just got delivered…and, now you can purchase these travel proof SUP travel bags online

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Takes some of the stress off of traveling with SUP’s…treat your boards nice and they will treat you nice…;-)

YKK zippers…easy in and out opening…5 handles…high density foam adds durability and minimizes wind flappage and noise on top of your car…heavy duty rugged material both sides…inside pouches…removable shoulder strap…zipper teeth protective flap…velcro fin slot…airline travel tested…only a dime on the dollar to protect your investment…best bang for the buck SUP board bags on the market…

Sizing is 8’4″ to 12’6″…pricing is $159 – $219…BUY NOW


Custom Hammer SUP

A couple of new carbon custom Hammers just rolled off of the production line…

sups hammer 106 slatchjim18 Custom Hammer SUP

Is it a sin to covet thy client’s custom standup paddle board?…ummmm, Jim and Reid…you guys don’t really want/need these do you?…

The black lines on Reid’s custom Hammer are carbon reveals…classic styling…

We have a couple of locally made carbon Hammer SUP’s in stock on our racks for immediate purchase, as well as a bunch of our production Hammer models

WARDOGCustom Hammer SUP