Robert Heeley

Rob Heeley…Rest In Peace…

Not exactly the same size or quality of last year at this time when I did my California Dreaming blog post just after the passing that morning of local Santa Barbara master surfer/artist Robert Heeley…but, similar fantastic sunrise…rest in peace, brother…

sups 2014 winter214b Robert Heeley

Here’s a video clip from today on one of my carbon Jammer SUP models

WARDOGRobert Heeley

Mallet SUP


sups carbon mallets1 Mallet SUP

Look below for more pics and another vid clip of our new short and compact cutting edge SUP design, named the “Mallet“…

Some folks are referring to this board design as a “Dinner Tray” or “Double Ender” because of it’s almost symmetrical wake board outline…but, don’t be fooled…there is quite a heap of hydrodynamic principles at play here…lowered swing weight in the nose…SUPer efficient volume distribution…flat overall rocker combined with the right amount of nose and tail rocker…bottom concaves…parallel rails…wetted surface area and waterline…strategic fin placement…etc…

Built on the success of our Jammer and Hammer SUP models…we have introduced the Mallet SUP to the standup paddle world…

Compact volume distribution…parallel rails…low rocker…lowered swing weight in the nose…large sweet spot…beveled tail for more efficient H20 release…fast bottom…SUPer stable…ride this board 12″+ shorter than what you previously had thought possible…


Santa Barbara Paradise

Our gorgeous mid-70* F weather continues to hold here in this Santa Barbara paradise all the way thru next week…and, we have had beautiful surf and water conditions to go along with it…

sb wx2 Santa Barbara Paradise

Here’s a vid clip of the 7’10″ Jammer at a high tide beach break yesterday…

Some POV water shots from the last couple of days…

WARDOGSanta Barbara Paradise

Santa Barbara SUP Vacation

Santa Barbara SUP vacation anyone?

sb wx Santa Barbara SUP Vacation

Weather doesn’t get much nicer…mid-70′s in the middle of January…how is it right now where you live?

Mike and Janine blew out of Boise, Idaho to visit us for a Santa Barbara SUP vacation and try out some SUP’s…we caught this incredible sunrise paddling on Hammers…which they ended up driving back to Idaho with…

sups 2014 winter1331 Santa Barbara SUP Vacation

Our friend, Dr. Ron, is kind enough to share these spectacular drone images of our amazing coast line…check out the standup paddler below at Leadbetter Beach…an easy paddle from our shop…stay tuned for some video clips…

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Haven’t done SUP before…wanna try?
Need a SUP paddling lesson, SUP surfing lesson, or just a short or long term SUP rental?

We have you covered…our instructors are Life Guards who are CPR certified…

Click image below for details…

sups lessons rentals1 Santa Barbara SUP Vacation

We facilitate team building SUP events for large or small groups…

We can also recommend our fav hotels…paddle and surf from your front door…

sb bacara spring brk8 deb9 Santa Barbara SUP Vacation

Standup paddle tour through our beautiful kelp beds…you’ll be amazed at the marine wildlife…

We can also help facilitate accommodations and eatery recommendations…there are also over 20 wine tasting rooms within walking distance of our shop near the beach…

WARDOGSanta Barbara SUP Vacation

Carbon 7’5″ Jammer SUP

Jammer SUP

Here’s our latest WARDOG ® designs creation…a carbon 7’5″ Jammer SUP…

Click images and/or You Tube frames below for video clips highlighting this short, high performance wave riding SUP…

sups carbon 75 jammer1 Carbon 75 Jammer SUP

sups 2014 winter157 Carbon 75 Jammer SUP

Here’s an underwater vid clip showing how important the relationship between fins and bottom hydrodynamics is…the yellow line flapping around in front of the cam is a lanyard…but, you can see the bubbles being funneled off the tail…

also, here’s a cross sectional view from my 3D modeling program of the 2.25″ StubNub…

sups fins 225 stubnub1 Carbon 75 Jammer SUP

Again, the 2.25″ StubNub is a relatively small appendage performing a big job of assisting the quad fins in facilitating the transition of the board turning from one rail to the other…again and again…etc…

Also check out the WD 7’10″ Jammer & WD 8’5″ Jammer

Here’s a couple of comparison graphics that will help you see the rocker and volume distribution of profiles of our line of high performance wave ripping SUP’s…click on them to go to our detailed board overview page…

wd sup designs2a 1200 Carbon 75 Jammer SUP

wd sup designs Carbon 75 Jammer SUP

WARDOGCarbon 7’5″ Jammer SUP

Hot Deal of the Week


Hot deal of the week…on the best all around SUP on the market…fast glider…SUPer stable…maneuverable on and off the water…

Australian Pine wood veneer Hammers…9’5″ x 31″…9’5″ x 33″…10′ x 31″…

Maui Blue…Seafoam Green…$1299 with gorgeous custom bamboo fins…quad + 1 fin box options for surfing or flatwater venues…GoreTex breather…ergonomic handle…water resistant deck pad…dual leash plugs…and, big wave rated leash with safety quick disconnect…

This is one of the best SUP deals going…quality…value…performance…get ‘em while they last!

sups wood hammers4 Hot Deal of the Week

sups wood hammers2 Hot Deal of the Week

WARDOGHot Deal of the Week

The Gift of Stoke


The gift of STOKE is the most wonderful thing that you can gift yourself, or other loved ones with…anytime of the year…not, just for Christmas…because, standup paddling is such a life-changing positive experience…we believe in it so much, that Stoked For Life® is our trademarked byline…

Can’t wait for a custom SUP like those shown on our last several blog posts?…no worries, we have California made, custom quality SUP’s for sale on our racks… ready for you to give the gift of stoke right now…these boutique quality, small batch, boards are sold on a first come…first served basis…




More fresh baked SUP goodness just out of the oven…dripping like butter off a hot biscuit with California stoke!

These are 9’5″ x 31″ Hammers…carbon decks and rails…Powerline stringers…weighing in at 19#…
UPDATE 12/26/2014

Bill drove up from Canyon Country and scored the Seafoam carbon Hammer on the right…the Maui Blue Hammer on the left is still available…

sups 95 31 805 hammer1 The Gift of Stoke

Shown below are several other locally built carbon hybrid Hammers in stock now…CLICK THUMBNAIL TO ENLARGE…
(1ea)10’6″ X 33″ (SOLD)…(2ea) 10’3″ x 32″…(1ea) 9’5″ x 33″ (SOLD)

These are a couple of our 9’2″ x 31.5″ @ 152 liter Stokes handcrafted with love in California and made with the most sustainable materials in the surf industry having the smallest impact on the environment as possible…recycled EPS foam…Super Sap plant based resin…Ballis-TECH cloth…very strong and lightweight…we love this technology so much that we are offering these USA built beauties up for only $1499…the gorgeous blue Stoke (left) is still available but the the Seafoam Stoke (right) has been SOLD

sups usa 96 315 eco stoke1 The Gift of Stoke

Here’s a new California built 9’2″ x 31.5″ Stoke @ 153 liters with carbon deck and exposed carbon rails…weighing in at 18.75#…

sups 92 315 stoke1 1500 The Gift of Stoke

sups 92 315 stoke3 The Gift of Stoke

sups wd 92 30 board 1000 The Gift of Stoke
Stoke 9’2″ x 30″ x 4.4″ @ 143 liters 17.5#
USA Carbon hybrid ($1899)
sups wd 86 31 grn board 1000 The Gift of Stoke
WD 8’6″ x 31″ x 4.5″ 138 liters 17.25#
USA Carbon hybrid ($1899)
sups wd 92 32a board 1000 The Gift of Stoke
Stoke 9’2″ x 32″ x 4.5″ @ 155 liters 18.25#
USA Carbon hybrid ($1899) (SOLD)
sups wd 96 305 board 1000 The Gift of Stoke
Stoke 9’6″ x 30.5″ x 4.5″ @ 146 liters 18.5#
USA Carbon hybrid ($1899)
sups wd 92 305 board 1000 The Gift of Stoke
Stoke 9’2″ x 30.5″ x 4.4″ @ 145 liters 18.25#
USA Carbon hybrid ($1899)
sups wd 86 31 board1000 The Gift of Stoke
WD 8’6″ x 31″ x 4.5″ @ 138 liters 14.75#
USA Carbon hybrid ($1899)
sups 96 305 92 30 carbon stoke front The Gift of Stoke
Stoke 9’2″ x 30″…9’6″ x 30.5″ SOLD….9’6″ x 30.5″
143 Liters…146 Liters…146 Liters…
USA Carbon hybrid ($1899)
sups 96 305 92 30 carbon stoke back The Gift of Stoke
Stoke 9’2″ x 30″…9’6″ x 30.5″ SOLD…9’6″ x 30.5″
143 Liters…146 Liters…146 Liters…
USA Carbon hybrid ($1899)
sup 96 32 1000 The Gift of Stoke sup 96 32 back 1000 The Gift of Stoke sup 92 30 front 1000 The Gift of Stoke sup 92 30 1000 The Gift of Stoke
Stoke 9’6″ x 32″ x 4.5″SOLD
163 Liters
USA Carbon ($1899)
Stoke 9’6″ x 32″ x 4.5″SOLD
163 Liters
USA Carbon ($1899)
Stoke 9’2″ x 30″ x 4.375″
143 Liters
USA Carbon hybrid ($1799)
Stoke 9’2″ x 30″ x 4.375″
143 Liters
USA Carbon hybrid ($1799)
sup 10 31 1000 The Gift of Stoke sup 10 31 back 1000 The Gift of Stoke sup 103 32 1000 The Gift of Stoke sup 103 32 back 1000 The Gift of Stoke
Hammer 10′ x 31″ x 4.4″SOLD
170 Liters
USA Carbon hybrid ($1599)
Hammer 10′ x 31″ x 4.4″SOLD
170 Liters
USA Carbon hybrid ($1599)
Hammer 10’3″ x 32″ x 4.4″
188 Liters
USA Carbon hybrid ($1599) – SOLD – ORDER CUSTOM
Hammer 10’3″ x 32″ x 4.4″SOLD
188 Liters
USA Carbon hybrid ($1599)
sup 85 31 front 1000 The Gift of Stoke sup 85 31 back 1000 The Gift of Stoke
Hammer 8’5″ x 31″ x 4.4″SOLD
140 Liters
USA Carbon hybrid ($1599)
Hammer 8’5″ x 31″ x 4.4″SOLD
140 Liters
USA Carbon hybrid ($1599)

WARDOGThe Gift of Stoke

What’s your flavor?

Mike, Rolf, Bryan, & Ash’s custom handcrafted boards just came off the production line dripping with love…Tara’s custom “Sunset” Hammer is right behind…5 paddlers with 5 distinct graphical tastes and personal applications…what’s your flavor?

sups 805 custom4 Whats your flavor?

sups 711 wd15 1024x768 Whats your flavor?

sups hammer tara7 Whats your flavor?

We have 25 set SUP Sports® production SUP models…click here for our SUP board overview

Additionally, we offer four sub-8′ SUP quad+1 SUP models…WD…Jammer…Hammer…Mallet…
These graphics will help you to distinguish planform outline, volume distribution…rail shape…deck and bottom rocker…etc…between them…‪while there may be similarities…each are unique custom SUP boards and can be custom tailored exactly for YOU!

wd sup designs Whats your flavor?

wd sup designs2a 1200 1024x400 Whats your flavor?

WARDOGWhat’s your flavor?

Custom Made USA SUP’s

We love building custom Made USA SUP’s for our clients…

California Series Custom SUP

All of our refined SUP production models…as well as our other shapes not currently being produced in quantity, are available as custom made USA SUP’s…of course, these sizes can be tweaked and customized exactly to your specification & fashionista taste buds…;-)

Whether it is personalized graphics, sizing tweaks, or any other element of a board design…we can help to get it dialed in just for you individually…

sups shape4 1200 1024x1024 Custom Made USA SUPs

You can download our custom SUP order form here…and, get started designing your personalized SUP board today…

Here’s a few that we have been working on recently…


WaveWalk Standup Fishing Kayak

We are an authorized dealer for the patented WaveWalk standup fishing kayak…and, have the W500 & W570 kayaks in stock…

wavewalk sup7 1024x768 WaveWalk Standup Fishing Kayak

3D animation virtual tour of the Wavewalk 500, which is the world’s most stable fishing kayak. This short video shows the basic structure of this patented boat, its roomy and comfortable cockpit, and the huge, dry and easily accessible storage space in its twin hulls.

What’s a W Kayak?

W is a name given to a patented invention recognized as a new type of watercraft.
Since it is lightweight and narrow enough for its passengers to propel with kayak paddles, the US Coast Guard (USCG) classifies the W as a kayak.

The W features two full twin hulls joined by a central structure dubbed Saddle, which is
similar to the saddle of personal watercraft (PWC), also known as jet-skis.
Unlike common catamarans, the W’s cockpit offers passengers to sit or stand with a leg in each hull.

Unlike common kayaks, the W does not force its users to sit in the non-ergonomic L-position, with their legs stretched in front of them. Instead, the W offers to ride its saddle in a naturally comfortable, stable and powerful posture…W passengers can also stand up anytime they want, lay down on the saddle and stretch their back, or sit in a more relaxed posture.

The W kayak’s unique combination of improved stability, ergonomics and hydrodynamics offers its users unrivaled performance when they paddle with either kayak or canoe paddles, as well as when they motorize it with electric motors or with powerful outboard gas engines.
Models from the new W570 series come ready for offshore motorizing, which gives them an advantage over small micro-skiff and other car-top motorboats.

The patented twin-hull Wavewalk is stabler than any kayak, and it enables you to paddle and fish standing comfortably and in confidence
It is totally back pain free…
The W500 & W570 offers you a bigger and drier storage space than any kayak does…
It’s easier for anyone to paddle even if they’re big, elderly or not in great shape.
It tracks perfectly in strong wind, and it keeps passengers dry even in choppy water.
Mobility? With this new craft you can launch, go, fish and beach where others can’t…
Solo or tandem? You get both, and sometimes more…
The W500 & W570 delivers unrivaled performance in paddling, fishing and motorizing…

Standup paddling the W kayak…

Best value: This new watercraft is more versatile and user friendly than kayaks are, and it doesn’t require that you spend money on costly accessories…
The WaveWalk weighs just 60 lbs, and it’s easy for one person to carry and car top.

Unrivaled in paddling, fishing and motorizing…

The world’s most stable fishing kayak, even stabler than kayaks equipped with outriggers.
The only comfortable kayak, offering you the riding position and various additional positions, so you can avoid leg and back pain, fatigue, and getting wet.
The easiest kayak to paddle. It’s narrower than other fishing kayaks, tracks better in strong wind, and requires no rudder – ever.
The only kayak offering real-world, true stand-up paddling and fishing in safety and confidence, plus a 14.5″ high saddle to help you regain your balance if you lose it.

The world’s most mobile kayak lets you to launch, paddle, fish and beach where other kayaks won’t go.
The roomiest kayak, offering several times more storage space than any other kayak, and room for a second adult passenger on board, or two children.
The driest and most versatile kayak out there, for any weather and water condition including cold water, shallow water and the ocean surf.
WaveWalk offers you both best performance and best value since you have to purchase no special car-rack, rudder, seat, outriggers or trailer.
The most effective and easiest kayak to motorize, and the only one that performs as a personal, portable car-top micro-skiff.


Total Length: 136″ (345 cm).
Total Width: 29″ (73 cm).
Hull Width: 8″ (20 cm) in the cockpit area.
Saddle Width at Bottom: 12.5″ (32 cm)
Internal Hull Length: 136″ (345 cm) available for storage.
Cockpit-Opening Length: 72″ (183 cm). Internal cockpit space is longer, in the hull tips.
Cockpit Height: 17″ (43 cm) from the bottom of the hulls.
Saddle Height: 14.5″ (37 cm) from the bottom of the hulls.
Weight: 60 lbs (27 kg) without added accessories.
Storage Space: 8.8 cubic ft (66 gallons / 250 liters) of internal, dry, always accessible storage space, inside the cockpit, two hulls, and 4 hull tips.
Internal Volume: 117 gallons (15.7 cubic feet / 444 liters).

WARDOGWaveWalk Standup Fishing Kayak